Is he REALLY dead?

Is it true?
The one true master of Pron magazine 'Playboy' dead?
Apparently he died of a Heartattack in his Playboy mansion.
Who will take over?
A man surely?
His brother? His sons?
And will they film Holly and Kendra's reaction to the news? (They have their own show Holly's Show: Holly's World; Kendra's Show: Kendra (you know, they like to keep the name simple)).
Pics of Hugh Hefner:

Hefner in his Early Days:















The Classic Hefner Robe:



Hefner with his previous 'Girlfriends' from the Playboy mansion (from left to right): Kendra (Wilkinson) Baskett, Bridget (forgot her lastname), Hugh Hefner and previous MAIN Girlfriend Holly Madison:

I had never thought I'd say this, but Rest in Peace Hugh Hefner (if you are actually dead)