Hugh Hefner's Death is fake

Because apart from status updates on Facebook, one Facebook page and one Twitter source, there isn't much else truth to the matter.
He Tweeted:
"The rumors of my death are, as Mark Twain observed in a similar situation, greatly exaggerated. I'm very much alive & kicking."
and also tweeted:
"I'm lying in bed next to Shera with a big smile on my face, reading tweets about my unexpected demise."
Thank god in my last post about him I said: "(Unless you are not dead)".
Now this is kind of awkward.

Is he REALLY dead?

Is it true?
The one true master of Pron magazine 'Playboy' dead?
Apparently he died of a Heartattack in his Playboy mansion.
Who will take over?
A man surely?
His brother? His sons?
And will they film Holly and Kendra's reaction to the news? (They have their own show Holly's Show: Holly's World; Kendra's Show: Kendra (you know, they like to keep the name simple)).
Pics of Hugh Hefner:

Hefner in his Early Days:















The Classic Hefner Robe:



Hefner with his previous 'Girlfriends' from the Playboy mansion (from left to right): Kendra (Wilkinson) Baskett, Bridget (forgot her lastname), Hugh Hefner and previous MAIN Girlfriend Holly Madison:

I had never thought I'd say this, but Rest in Peace Hugh Hefner (if you are actually dead)